Lumière - Indie Games Marketing

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HELPING INDIE STUDIOS SINCE 2025

Lumière is on a mission to help indie developers and small studios with marketing, because we believe every great game deserves to be seen.

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ABOUT

Lumière Indie Games Marketing is a small but dedicated marketing studio founded to help indie developers get their games seen, wishlisted, and talked about.

We believe great games deserve visibility, not just a great launch day. Our approach is hands-on, collaborative, and built for studios that want to focus on development while knowing their marketing is in good hands.

Lumière works fully remotely, supporting teams across Europe, North America, and Asia. We keep things lean, flexible, and transparent so you always know where things stand and so we can adapt to what your game actually needs.

We are not here to overpromise. We are here to do the work and help your games grow.

SERVICES

MARKETING STRATEGY AND PLANNING

Campaign strategy, audience targeting, marketing timelines, and go-to-market plans built around your goals.

STORE PAGE OPTIMIZATION

Steam and console storefront improvements, including metadata analysis, tags, visual recommendations, and optimization reports.

CAMPAIGN EXECUTION

Coordinating launch beats, trailers, seasonal events, Next Fest participation, sales promotions, and more.

PLATFORM RELATIONS AND COMPLIANCE

Managing first-party relationships with Steam, Xbox, PlayStation, and Nintendo. Includes metadata submissions, asset reviews, and visibility opportunities.

COMMUNITY GROWTH AND ENGAGEMENT

Building active communities across Discord and social platforms. Includes event planning, activations, and messaging support.

SOCIAL MEDIA AND PAID MARKETING

Post planning, content calendars, creative briefs, and ad campaign support across relevant platforms.

INFLUENCER AND PRESS OUTREACH

Key distribution, creator targeting, pitch materials, tracking documents, and reporting. Support for both paid and organic outreach.

EVENT AND PROMOTION SUPPORT

Asset preparation, announcement planning, timing strategies, and coordination for showcases, Steam events, and in-person or online exhibitions.

ONGOING ADVISORY AND CREATIVE INPUT

Weekly consultation calls, ongoing guidance, access to templates, and feedback between meetings to keep your campaign moving.

PERFORMANCE AND REPORTING

Monthly or milestone-based updates on wishlist growth, engagement, content performance, and next-step recommendations.

PROJECTS

MARKETING
STRATEGY
COMMUNITY
LAUNCH

MARKETING
STRATEGY
COMMUNITY
LAUNCH

MARKETING
STRATEGY
COMMUNITY
LAUNCH

MARKETING
STRATEGY
COMMUNITY
LAUNCH

TESTIMONIALS

Alex has a rare talent for sourcing and analyzing complex data, combined with a natural curiosity, actively seeking different perspectives and confidently stating his case when needed. His research and collaborative skills are top-notch.
Ross Griffith
Alex-san has been our video game marketing coach and has provided us with a lot of expertise. His career-backed experience in video game marketing has been very useful to us. Thank you Alex-san！
Hiro Ishige
I’ve had the pleasure of working with Alex over the past few months at Armor Games Studios, and he has been an incredible asset to our marketing efforts. I highly recommend Alex to any team looking for a dedicated marketing professional who can deliver tangible results.
Daniel McNeely

Working with Alex has been a great joy so far. Getting support with our day-to-day marketing decisions and planning has been a huge help. Alex has been able to handle everything from console submissions and social media to overarching marketing strategy with ease.
Philomena Schwab
Alex’s innovative strategies delivered incredible results, securing features on the official PlayStation and Xbox channels and landing our documentary on IGN. His results-driven mindset and marketing skills make him an exceptional asset
Pav Gekko
An outstanding asset to any team. Alex’s leadership and commitment to excellence were essential during a complex transition. He's a highly engaged, thorough, and professional product manager who gets the job done right.
Tristan Corbett

Alex has a rare talent for sourcing and analyzing complex data, combined with a natural curiosity, actively seeking different perspectives and confidently stating his case when needed. His research and collaborative skills are top-notch.
Ross Griffith
Alex-san has been our video game marketing coach and has provided us with a lot of expertise. His career-backed experience in video game marketing has been very useful to us. Thank you Alex-san！
Hiro Ishige
I’ve had the pleasure of working with Alex over the past few months at Armor Games Studios, and he has been an incredible asset to our marketing efforts. I highly recommend Alex to any team looking for a dedicated marketing professional who can deliver tangible results.
Daniel McNeely

Working with Alex has been a great joy so far. Getting support with our day-to-day marketing decisions and planning has been a huge help. Alex has been able to handle everything from console submissions and social media to overarching marketing strategy with ease.
Philomena Schwab
Alex’s innovative strategies delivered incredible results, securing features on the official PlayStation and Xbox channels and landing our documentary on IGN. His results-driven mindset and marketing skills make him an exceptional asset
Pav Gekko
An outstanding asset to any team. Alex’s leadership and commitment to excellence were essential during a complex transition. He's a highly engaged, thorough, and professional product manager who gets the job done right.
Tristan Corbett

Alex has a rare talent for sourcing and analyzing complex data, combined with a natural curiosity, actively seeking different perspectives and confidently stating his case when needed. His research and collaborative skills are top-notch.
Ross Griffith
Alex-san has been our video game marketing coach and has provided us with a lot of expertise. His career-backed experience in video game marketing has been very useful to us. Thank you Alex-san！
Hiro Ishige
I’ve had the pleasure of working with Alex over the past few months at Armor Games Studios, and he has been an incredible asset to our marketing efforts. I highly recommend Alex to any team looking for a dedicated marketing professional who can deliver tangible results.
Daniel McNeely
Working with Alex has been a great joy so far. Getting support with our day-to-day marketing decisions and planning has been a huge help. Alex has been able to handle everything from console submissions and social media to overarching marketing strategy with ease.
Philomena Schwab
Alex’s innovative strategies delivered incredible results, securing features on the official PlayStation and Xbox channels and landing our documentary on IGN. His results-driven mindset and marketing skills make him an exceptional asset
Pav Gekko
An outstanding asset to any team. Alex’s leadership and commitment to excellence were essential during a complex transition. He's a highly engaged, thorough, and professional product manager who gets the job done right.
Tristan Corbett
Alex has a rare talent for sourcing and analyzing complex data, combined with a natural curiosity, actively seeking different perspectives and confidently stating his case when needed. His research and collaborative skills are top-notch.
Ross Griffith
Alex-san has been our video game marketing coach and has provided us with a lot of expertise. His career-backed experience in video game marketing has been very useful to us. Thank you Alex-san！
Hiro Ishige
I’ve had the pleasure of working with Alex over the past few months at Armor Games Studios, and he has been an incredible asset to our marketing efforts. I highly recommend Alex to any team looking for a dedicated marketing professional who can deliver tangible results.
Daniel McNeely
Working with Alex has been a great joy so far. Getting support with our day-to-day marketing decisions and planning has been a huge help. Alex has been able to handle everything from console submissions and social media to overarching marketing strategy with ease.
Philomena Schwab
Alex’s innovative strategies delivered incredible results, securing features on the official PlayStation and Xbox channels and landing our documentary on IGN. His results-driven mindset and marketing skills make him an exceptional asset
Pav Gekko
An outstanding asset to any team. Alex’s leadership and commitment to excellence were essential during a complex transition. He's a highly engaged, thorough, and professional product manager who gets the job done right.
Tristan Corbett
Alex has a rare talent for sourcing and analyzing complex data, combined with a natural curiosity, actively seeking different perspectives and confidently stating his case when needed. His research and collaborative skills are top-notch.
Ross Griffith
Alex-san has been our video game marketing coach and has provided us with a lot of expertise. His career-backed experience in video game marketing has been very useful to us. Thank you Alex-san！
Hiro Ishige
I’ve had the pleasure of working with Alex over the past few months at Armor Games Studios, and he has been an incredible asset to our marketing efforts. I highly recommend Alex to any team looking for a dedicated marketing professional who can deliver tangible results.
Daniel McNeely
Working with Alex has been a great joy so far. Getting support with our day-to-day marketing decisions and planning has been a huge help. Alex has been able to handle everything from console submissions and social media to overarching marketing strategy with ease.
Philomena Schwab
Alex’s innovative strategies delivered incredible results, securing features on the official PlayStation and Xbox channels and landing our documentary on IGN. His results-driven mindset and marketing skills make him an exceptional asset
Pav Gekko
An outstanding asset to any team. Alex’s leadership and commitment to excellence were essential during a complex transition. He's a highly engaged, thorough, and professional product manager who gets the job done right.
Tristan Corbett
Alex has a rare talent for sourcing and analyzing complex data, combined with a natural curiosity, actively seeking different perspectives and confidently stating his case when needed. His research and collaborative skills are top-notch.
Ross Griffith
Alex-san has been our video game marketing coach and has provided us with a lot of expertise. His career-backed experience in video game marketing has been very useful to us. Thank you Alex-san！
Hiro Ishige
I’ve had the pleasure of working with Alex over the past few months at Armor Games Studios, and he has been an incredible asset to our marketing efforts. I highly recommend Alex to any team looking for a dedicated marketing professional who can deliver tangible results.
Daniel McNeely
Working with Alex has been a great joy so far. Getting support with our day-to-day marketing decisions and planning has been a huge help. Alex has been able to handle everything from console submissions and social media to overarching marketing strategy with ease.
Philomena Schwab
Alex’s innovative strategies delivered incredible results, securing features on the official PlayStation and Xbox channels and landing our documentary on IGN. His results-driven mindset and marketing skills make him an exceptional asset
Pav Gekko
An outstanding asset to any team. Alex’s leadership and commitment to excellence were essential during a complex transition. He's a highly engaged, thorough, and professional product manager who gets the job done right.
Tristan Corbett

CONTACT

Looking to start a project or need a consultation? Feel free to contact me.

Manchester, United Kingdom

Alexander.jhainsworth@gmail.com